Duc Viet Food – From Private Enterprise to official Vietnamese Brand

21/10/2014 3:18:43 CH

Duc Viet Limited Company is precursor of Duc Viet Food Joint Stock Company. In 2000, the company was established in a small factory that was less than 200m² in Thanh Xuan District, Hanoi. The very first sausages with German technology were produced in a limited number. It was a “romantic” but risky idea, when all the company founders had not tasted yet.

 

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With the help of German experts, first sausages were warmly welcomed by Vietnamese and Germans residing in Vietnam. In the same year, the Germany Embassy held a party to thank consumers who used Duc Viet sausages and the sausages were enjoyed again. At that time, with the small factory and product line with only 12 employees, only Grilled Sausage (Bratwurst), a famous brand from Thüringen, Middle of Germany was produced. It was a hard time for Duc Viet when they both expanded market and seek for customers, and except from students who studied abroad, almost no Vietnamese local knew about sausage. The Executive Board of Duc Viet needed to manage and introduce products directly.

 

In 2002, with the investment from oversea companies, Duc Viet changed into ventured company. By the end of 2002, Duc Viet introduced 4 kinds of sausage: grilled, smoked, beer and Vienna. They were main products that were favored by Vietnamese later.

 

In 2004, to meet the market’s need, Duc Viet opened new factory to process clean meat and food in Pho Noi Industry Area, Tan Lap, Yen My, Hung Yen Province (30km away from Hanoi). The factory was 3,5ha, produced 200 pigs/day, which means 60 thousands pigs/year (now the factory was moved to Kim Dong, Hung Yen). Filter and phase system: 17 tons of meat per day, which is 4.000 tons/year. Since the factory officially ran with the support from German experts, Duc Viet Food had become more diverse.

 

In 2008, it changed to Duc Viet Food Joint Stock Company with many shareholders. The total number of employees were 300 and there were nearly 60 kinds of products including sausages and sliced bacon to serve Vietnamese consumers nationally. The most important thing is Duc Viet introducing sausages did create a new food trend for Vietnamese daily meals. Besides traditional meals such as noodle, rice, Westernized instant food such as sausage, sliced bacon with bread became popular for breakfast, dinner or weekend parties. It was tasty and convenient, especially healthy.

 

Since that time, Duc Viet Food has been expanded nationally but main focus areas are: Ha Noi, Ho Chi Minh, Da Nang, HaiPhong, Nam Dinh, Thanh Hoa, Bac Ninh, Quang Ninh and 30 other cities. There are big distributors, such as: Metro Big C, restaurants, hotels, food super markets, beers, entertainment places, schools, etc.

 

Duc Viet Food now is very diverse with nearly 60 products including sausages and bacons. Main products are: High Quality Berlin sausage, Nuremberg sausage, etc. to serve most special customers with the best pork; Traditional sausage with: Smoked sausage, Grill sausage, Beer garden sausage, Country sausage, smoked pork knuckle, smoked pork loin, etc. These products are strongly favored and are being sold in supermarkets in big cities.

Loc Phat sausage includes hot dog sausage, cocktail sausage, Loc Phat and salt-cured pork knuckles are made based on the the cooking recipes of German and Dutch but have been customized to suitable with Vietnamese flavour.

 

Duc Viet Sausage which has been finely comminuted and mixed with tasty spices like steamed pork sausage, is suitable for dinner, buffet or wedding. Sliced bacon including smoked pork loin, cooked ham has the traditional Western flavor since it has been mixed with spices from the famous Alps mountain then smoked by buring oak wooden. Duc Viet instant foods can be used with rice, noodle, or bread providing nutrition and safety at the same time.

 

Besides, there are traditional foods such as: Vietnamese sausage, pate, clean meat, seasonings, mustard, and other products based on market’s need with the vision “Clean food for health and longevity”.

Duc Viet Food’s managers who are well educated and experienced, together with well-trained employees in different sectors: business, marketing, management, finance and international standard expertise, have been contributing a big part to this development.

 

Duc Viet Food Join Stock company is one of 500 Vietnamese private enterprises that has the biggest development in 2010 (ranked 194th), announced by Assessment and Report Joint Stock company and Vietnamnet. Besides, Duc Viet has been continuously recognized as Vietnam High Quality product, Viet Golden Star prize, “Proud Vietnamese brand” trophy, etc.

 

Response to “ Vietnamese use Vietnamese product” from Ministry of Politics, for the past 2 years, Duc Viet has actively delivered food to remote areas. People who live in these areas can enjoy qualified food with reasonable price to increase living standard.

 

Processed food in general and sausages in specific have appeared in Vietnam for not such a long time compared to hundreds years in western countries. In Vietnam, they have been adjusted to fit eating lifestyles and habits and contributed to the diversity of Vietnamese food.

Anh Thu.

Bản quyền thuộc về công ty cổ phần thực phẩm Đức Việt

Đc: Tòa nhà Seaprodex, số 20 Láng Hạ, Đống Đa, Hà Nội, Việt Nam

Điện thoại : 04.3776.4322

Email: info@ducvietfoods.vn

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